Condé Nast, the huge magazine publisher,
acquired their former competition, Fairchild Publishing earlier this year. Now, I'm not sure how intelligent it is for a magazine publisher to be buying anything right now, but Fairchild is the parent company responsible for established magazines such as Women's Wear Daily, W and Footwear News (?). When Fairchild was purchased, Condé Nast appointed Richard "Mad Dog" Beckham, former top advertising dude at CN to the post of CEO.
Even prior to CN purchasing Fairchild, both companies resided under one roof at the Fairchild Building in New York City. When so many titles were located at the Fairchild, they had a huge, uber-fancy cafeteria built to offer fine dining for the employees. Now, Condé Nast has left Beckman behind and moved almost all of their publications (Golf Digest, Bride's, Modern Bride, Elegant Bride to name a few) to various locations around New York City. Beckham may be hearing echoes in the halls but at least he'll get first pick of donuts at the cafeteria. How pissed off do you think he is?
It all may be a moot issue since I sincerely believe magazines may be a thing of the past sooner rather than later. Even Vogue, Vanity Fair (which I subscribe to and it's now so thin that it looks more like an informational brochure) and Glamour -- the money makers -- aren't making enough to float the anchors better known as The New Yorker and Allure. As a matter of fact, CN pulls in over two billion dollars a year in revenue but may post a loss this year (which it hasn't done since the early nineties).
Anyway, what do you think the prognosis is for magazines and newspapers? Three years? Five? Eternity? />Condé Nast, the huge magazine publisher, acquired their former competition, Fairchild Publishing earlier this year. Now, I'm not sure how intelligent it is for a magazine publisher to be buying anything right now, but Fairchild is the parent company responsible for established magazines such as Women's Wear Daily, W and Footwear News (?). When Fairchild was purchased, Condé Nast appointed Richard "Mad Dog" Beckham, former top advertising dude at CN to the post of CEO.
Even prior to CN pu...