As part of a rebranding campaign that seeks to distinguish the channel and its programming from cable competitors, the Sci Fi channel is changing its name to Syfy, with a new motto, "Imagine Greater."
One big advantage of the name change, the executives say, is that Sci Fi is so generic that it could not be trademarked. They also want to be viewed as having a broader range of programming. “If you ask people their default perceptions of Sci Fi, they list space, aliens and the future,” said the president of the network. “That didn’t capture the full landscape of fantasy entertainment: the paranormal, the supernatural, action and adventure, superheroes.”
Thoughts? Does anyone care?
/>As part of a rebranding campaign that seeks to distinguish the channel and its programming from cable competitors, the Sci Fi channel is changing its name to Syfy, with a new motto, "Imagine Greater."
One big advantage of the name change, the executives say, is that Sci Fi is so generic that it could not be trademarked. They also want to be viewed as having a broader range of programming. “If you ask people their default perceptions of Sci Fi, they list space, aliens and the future,” said...
Soleil already made reference to this, but now we have the video!
The NYC Top Model auditions erupted into chaos on Saturday when a car overheated and these geniuses assumed it was a bomb. They all started running like mad, and, like the classy, intelligent women that they are, eventually started a fist-fight just a few yards away from the supposed bomb.
Remember, this is the casting for the "short" season of ANTM, but maybe we should all start referring to it as the "short bus" season instead. />
Soleil already made reference to this, but now we have the video!
The NYC Top Model auditions erupted into chaos on Saturday when a car overheated and these geniuses assumed it was a bomb. They all started running like mad, and, like the classy, intelligent women that they are, eventually started a fist-fight just a few yards away from the supposed bomb.
Remember, this is the casting for the "short" season of ANTM, but maybe we should all start referring to it as the "short bus" season instead. ...