Transformers director Michael Bay somehow got tapped to direct a Victoria’s Secret commercial and to his credit, he managed to get through the whole thing with out a single model being blown to pieces with nothing left on camera but an indestructible lace thong in a crater. However, it’s generally the cheesiest commercial I’ve seen in a long time for anything, let alone women’s underwear (which, unless we’re talking Sears catalog stuff, is fairly impossible to make stupid looking.)
It’s not that he doesn’t deliver exactly what we expect him to: flashy, bright images of ridiculously hot girls doing badass looking things to a soundtrack of heavy metal music, it’s that he blows at making me want this product. And isn’t that the point of a commercial? All I keep thinking is “Why is that font so immature looking?” and “Wait a minute, what is he trying to say here?” What the hell are these chicks supposed to be doing, you guys? Walking through the desert and laying on beds and playing pool and hanging out in houses with beaded door curtains. I don’t get it. Is this a celebration of all things “bad ass”, but in underwear? As ONTD said, “It’s very early 90s, don’t you think?”
ONE GIFT…..A THOUSAND MIDDLE SCHOOL BOY FANTASIES
I first saw the commercial when the runway show aired last week. My first impression was that I loved it. The more I see it, the more I love it. It’s successfully made me check stuff out online. I’m just waiting for a sale. :D
And I guess if the idea is to inspire fantasies, they don’t always make sense, or are even plausible. After all, what man and his penis is going to look at half naked women, and think, “naw, that could never happen!” Women on the other hand, I guess we think of fantasies a little more literal.
I’m not that impressed; the shots are too quick and don’t really give you a great view of the clothes.
Wow. Y’all are taking it way more seriously than I think it’s meant to be taken…Anyone remember that commercial Michael Bay was in back in the day where he was making fun of he uses over the top effects and explosions in everything (I honestly can’t remember the product)? I assumed it was the same agenda here…because it’s so stereotypically Michael Bay it’s hysterical and I watched it a couple times just because it’s fun.
While watching it, I thought it was meant to appeal to men. Sexy women in lingerie throwing knives at each other and on motorcycles, while shyt blow up around them with words scrolling up saying Fantasy…..was to lure in the typical man to buy this stuff for their ladies.
exactly! this was obviously not an ad for the ladies- it’s Christmas time and they are trying to sell sex directly to men. and the men will open up their wallets for it as they have since the dawn of time :) I personally think it was a very smart move to target more men in this recession because how many women think buying some overpriced lace right now is a good idea? but promise a guy the chance at adding more sex in his life? well, it just speaks for itself. chicks and one of the biggest current action-movie directors… if we could just staple a T-Bone to the whole package and soak it in some beer, I think it would be the ultimate ‘guy’ package! tee hee!
Ummm…this ad is meant for men. The ad is “ONE GIFT.” It’s supposed to be for men who want to buy their women sexy lingerie for Christmas. Did no one else see this? And I’m guessing the fantasies part is to point out that he can fantasize about THESE women wearing whatever their woman is wearing since she probably doesn’t look like them. Women might also buy it to wear as a gift for their man…so it can work both ways. The intense sexiness is definitely pulling from the recent ‘Angelina Jolie/Megan Fox baddass sexy chick” image.
I’m not condoning the commercial (since it perpetuates one look as sexy) but I’m just pointing out what the commercial was intended for.
I like it. I feel like the point was to make a commercial that kind of mocked the stereotypical, male oriented action film trailers. Commercials are supposed to appeal to different audiences and grab your attention. This did just that. AND kind of makes me want to glue diamonds to my face a ‘la Dunzen Kraus (sp). Kudos to MB and VS.
love it. it’s going to be successful. men will buy their chicks vs as gifts so they can look like fembots. let’s see how much vs makes in revenue this holiday season.
ps – your spelling of ‘Victoria’s Secret’ sucks.
good one!
I don’t know many men who wouldn’t tell that bitch to get the hell off their pool table – fancy underwear or no.
This website is retarded! The commercial was brilliant! Fact is that I havent even seen one of its caliber in long time. It’s obviously targeted for men who are buying their girlfriends/wives lingerie. Whatever the case it’s masterfully done and should not be taken so seriously. Bottom line: You try getting a crtically acclaimed blockbuster motion picture directior to direct a TV commercial! Brillz!
You try getting a crtically acclaimed blockbuster motion picture directior to direct a TV commercial! Brillz!
Thank you.
Allowed me to add this to my bookmark, thank you.
Loved your post, makes you feel?and that what I pursue everyday: feel