One of my favorite things about hitting December is all the annual “best of” lists that crop up. And truly one of the best benchmarks of a year is when Dictionary.com names their word of the year.
Each year the site chooses a word that made most impact on the American lexicon. In the last decade the word has typically been a slang word ripped from social media. This year is no different.
Demure is the word of the year!
The word was first popularized by tiktoker Joolieannie who described the look and attitude she brings to her work each day. “Very Demure. Very Cutesie” she said. Imploring others to get it together and act right.
Chrck out the original video Jools posted that made her famous!
@joolieannie #fyp #demure ? original sound – Jools Lebron