So Master P is looking to take on some racist brands by giving people an alternative. The raper is launching a food line called “Uncle P Foods” to compete with Aunt Jemima and Uncle Bens.
The idea being that if you are looking for oatmeal or pancake mix, you can now get it from a black owned business, rather than a white owned business that rides on the back of racist black mascots.
His Uncle P company will offer grits, pancake mix, syrup, oatmeal, rice and beans — and dedicate some profits to supporting black communities.
“If they made millions of dollars off Aunt Jemima and Uncle Ben’s, imagine how much we’ll make to give back to our own community,” he told CNN.
“It’ll be us helping us without having to wait for the government. We can actually change the world.”
I love it. Love love this idea.