First look at Beyoncés new Ivy Park Adidas collection

Bey is on the cover of the January Issue of Elle magazine wearing pieces from the forthcoming collaboration between her activewear brand Ivy Park and Adidas.

The new partnership will introduce footwear for the first time. The collection will also feature gender-neutral styles going forward after Beyoncé said she noticed so many male fans wearing her clothes.

 

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“This new [Ivy Park] line is fun and lends itself to creativity, the ultimate power,” @beyonce told ELLE. “I focused on designing a unisex collection of footwear and apparel because I saw so many men in Ivy Park. The way they have embraced the brand is an unexpected gift. I appreciate the beauty of gender-neutral clothing and breaking the so-called fashion rules. I took a chance on myself when I bought my company back. We all have the confidence in us to take chances and bet on ourselves.” Link in bio for the full January 2020 cover story. #BeyoncexELLE ? ? ELLE January 2020: ? Editor-in-Chief: @ninagarcia ? Cover star: @beyonce? Photographer: @msmelina ? Stylist: #KarenLangley ? Makeup: @sirjohn ? Hair: @nealfarinah @nakiarachon ? Production: Ben Bonnet @westyproductions

A post shared by ELLE Magazine (@elleusa) on Dec 9, 2019 at 5:09am PST